The success of its J12 ceramic watch collection may have made Chanel replica watches lose focus for a while on what it was all about. The company known for clothes, makeup, and of course perfume, was getting too much into the sporty-fashionable watch game. With the new “Light” collection, Chanel recaptures the air of luxury that defines the popular French brand.

Four watches inhabit the new haute joillerie “Light” collection of timepieces. Starting from the top is the Tweed, Watch First, Ribbon, and First Jewelry Show timepieces. Each has a Swiss quartz movement and is in 18k white gold with plenty of diamonds. It goes without saying that this is a women’s watch collection. The Tweed watch above simulates the popular fabric pattern and has 3 carats of diamonds (253 individual stones). Note the softly curves hands on the face.

Above is the “Watch First” in white gold with a whopping 589 diamonds (3.5 carats). The sapphire crystal is further faceted to enhance the jewel appearance. A delicate and highly classic looking jewelry timepiece.

The Chanel watches replica Ribbon is an extremely delicate watch made to look like a tied Ribbon. Only it is not, but rather white gold set with 10 carats of 337 brilliant cut diamonds.

The First Jewelry Show watch has a name I don’t understand an all to clear appeal. The chain link bracelet has three types of links, one of them being in onyx. The rest of the watch is in white gold with a grand 589 diamonds for a total of 3.5 carats.

Each of the watches is characteristically Chanel, and goes back to what the brand is known for – timeless luxury with a level of soft artistic elements that enhances the look of the wearer instead of stealing attention from them. Given the level of diamond decoration, each of these watches will be priced on par with the type of quality timepiece jewelry they are.

PA Time Industries, the creator and owner of Maxima, India’s 2nd largest selling watch brand, has announced the launch of an dazzling new range of watches named SSTEELE, which has over 50 distinct models ranging from classy and elegant to daring and glamorous. Primarily targeted towards the young males and females in urban and semi-urban areas, the impressive SSTEELE watches are made up of pure stainless steel. SSTEELE watches have the distinct imagery, up-market contemporary feel and the attitude that the young Indians will surely find irresistible.

According to Mr. Manjot Purewal, Director, PA Time Industries, “We are extremely excited to launch our SSTEELE range of watches. We expect SSTEELE to turn out to be a trendsetter and yet another key milestone in the success story of our company.Replica Channel Watch.We are confident that SSTEELE will capture the imagination of young Indians across all major cities and smaller towns in the country.”

The SSTEELE range of watches incorporates PA Time Industries’ commitment to quality and has been designed by renowned international watch designers in Hong Kong. These watches are being manufactured at the facilities of PA Time Industries both in Hong Kong and India. The company plans to refresh the entire SSTEELE range from season to season and introduce new models while phasing out the old ones.

The SSTEELE range of watches from PA Time industries is a result of an extensive 2-years research by the company on the demographic profile, aspirations and wants of its target audience.

“Our research revealed that the aspirations of India’s youth remain the same across different tiers of cities. The research also revealed that European designs are much in demand, which till now was primarily being catered to by the grey market without any assurance to quality or after sales service. We are confident that our contemporary designs with European class and feel will be appreciated by the youth in the country and will provide us with the leverage to capture further market share,” added Mr. Purewal.

PA Time Industries intends to ramp up its branding, sales and marketing activities through comprehensive marketing activities, both above and below the line, so as to effectively get across its message to its target audiences. The company’s marketing plans for the current year include advertising in print and TV media, participating in industry and consumer exhibitions, road shows, shop-in-shop tie-ups amongst others.

“The objective is to create, reinforce and sustain the brand equity for SSTEELE by creating the right marketing mix in terms of product, price, promotion and place (Channel),” Mr. Purewal further added.

PA Time Industries has already put a robust distribution network in place for the SSTEELE range of watches and will make them available in over 50 key cities and towns across the country in the first phase. In the second phase, the company will expand the reach to over 30 more cities and towns by the end of this financial year.

“PA Time Industries is well renowned for its innovation, technology, quality, cutting – edge design and the sheer variety of its watches. It is time for us to reinforce these characteristics to our customers while showcasing our value proposition on product performance and the service capacity of the company and enable it to touch new heights of success,” concluded Mr. Purewal.

This fall, the TX Watch Company debuts five new line extensions, which further express the concept of TechnoLuxury and echo the brand’s signature styling.

The new TX styles were designed with precision and with an eye toward timeless sophistication. The new watches feature striking, saturated color with black-on-black or white-on-white motifs, perfect for a discerning man with individual style.

Rose gold the hottest metal for fall is present on the elegantly styled TX Perpetual Calendar. Replica Chanel Watch.TX’s new white, red and black croc-stamped leather straps featured on the Perpetual Calendar and World Time models are ideal for the on-the-go executive or exacting international traveler. Each timepiece’s robust yet chic styling makes it a classic timepiece for everyday use.

Both carbon-fiber and Kevlar textured rubber/leather combination straps are found in the line extensions, which continue the TX tradition of using high-quality materials that epitomize TechnoLuxury.

These modern materials fit seamlessly with the season’s sporty chic and military-influenced men’s fashion trends.

The TX Watch Company forged a new category within the watch industry TechnoLuxury. TX timepieces offer ultimate performance and superior technology fused with cutting-edge style.

Each TX timepiece conveys power and intelligence through the integration of Italian design with the precision of German engineering.

The foundation of the TX series, Replica Chanel Watch, a proprietary German-engineered six-hand mechanism, offers a full spectrum of features not typically found in
traditional analog timepieces.

Each model is made of solid stainless steel or titanium and incorporates a sapphire crystal, screw-down crowns on select models, sculpted dials and luminous features that enhance the distinctive look. Each watch is water resistant to 10 ATM (100m / 330 ft).

This time, we take a closer look at the U.S. fashion table, from the well-known brands such as Calvin Klein, Tommy Hilfiger, and Coach to the movement is Nautica, Helix and Avirex. You may not know all the names, but it must be able to identify the watch industry input into this ever-changing plate of energy.

Nautica

Founded in 1994, Nautica Watches, will be a distinctive style, bold color and unique design combination. Inspiration from the sea and navigation Nautica, features reflecting the vitality of a way to attract global consumer lifestyle. Nautica Watches is the best of classic American style with the latest technological invention a model for cooperation.

 2007’s best-selling watch: NST Yachtimer and BFC Chronograph

 Business: Nautica is fast increasing. Distributors in 53 countries across the globe, Nautica’s business continues to remain strong.

 New or future development: in 2008, Nautica celebrated his 25 years of age – the brand in 2008 in Basel, the world to launch a limited edition series. This style is equipped with exclusive Swiss-made quartz analog yachtimer / chronograph movement.

 2006 sales – 389,000; in 2007 sales – 47 Wan Zhi

Marc Ecko

From fashion to the publication of his latest adopted the materials, electronic games and multimedia industry, Marc Ecko continues to break the boundaries of conventional wisdom, and to further strengthen his popular culture as a navigation role.

 Marc’s goal is not to chase popularity already exists, but to create a brand new Replica Chanel Watch product and service categories, can immediately be accepted and recognized.

 2007’s best-selling watch: Masterpiece, and Better Off Dead

 Business: The Marc Ecko, the 2007 very well. Tremendous growth in the international market. Global business continues to remain strong. New or future development: 2008 Marc Ecko Replica Chanel Watch continues to ‘eternal luxury’ theme has launched a new limited edition models.

 2006 sales – 258,000; in 2007 sales – 358,000

Avirex

In 1975 by air show fighter pilot and aviation history buff Jeff Clyman with his wife and partner Jacky Clyman was founded. Avirex its classical, original well-known American Apparel. Moreover, in the market to stay ahead of the Avirex jacket jacket, in Top Gun, Star Wars films, Star Wars, and Terminator Terminator appear. 2007 Spring, Avirex watches with Callanen International signed an exclusive license to manufacture and distribute products in the United States. From the old classics and aircraft design inspiration, as well as today’s stylish design.

Helix

Helix was launched in 2008, a brand new sports Callanen International fashion watch brand. “Strategy speaking, the introduction of Helix of the time is right,” Callanen says Adam Gurian, President. “We have for fresh designs, quality products, strong market and an original test brand positioning.”

 Helix brand promise to consumers is the product unique technical performance characteristics of the attention to detail, as well as to explore. Helix expedition watches will be theme-based sections of the form of introduction of the first-to-market is the section known as Scuba diving, on behalf of underwater adventure. “Human exploration and discovery is the desire to watch designed by Helix driving force,” vice president of product development and marketing, Scott Wolfe explained. “In this chapter Scuba diving, watches, design team draw inspiration from the underwater adventure.”

Coach

Coach watch was introduced in 1998. Coach is a classic of modern American style, providing various types of high quality accessories brand. Coach watches, including the best-selling patterns and fibers.

Calvin Klein – cK Watch & Jewelry Co., Ltd.

In 1997, Calvin Klein and Swatch Group merged their talents after the founder of the ck watches. ck dress watch as an example of simple, contemporary, and art of the lines has caused public resonance, while the new unique ‘watch is a fashion accessory’ was born. Today, more than 200 kinds of Swiss-made watches designed for men and women style available in over 60 countries.

 The original geometric design concepts gradually to a more fluid and organic lines shift to the sensual and integrated curves concessions. For example, ck bold, ck flash and ck ray, etc., show the evolution of this latest style. Will take inspiration from our out of this world: the stone texture, soft fiber, modern architecture, or a Calvin Klein bag – everything can evolve and appear on the wrist.

 The best-selling watch: ck bold, ck dress

 Business: Very good.

 New or future development: the brand is continuing to re-self, re-define the contemporary elegance and defining the meaning of the notes with a modern.

Tommy Hilfiger

Tommy Hilfiger watches the first of a series available in the spring of 2001. They have a young attitude, fashion, leisure, the typical American temperament, colorful, youth and sports sense. In the seven continents in over 50 markets available for sale.

Guess Watch

Established: 1984.

Guess watches, and jewelry inspired by the youthful energy and Guess fashion style, brand leadership, always able to catch the latest wave of contemporary features.

 The best-selling watch: G2G

Fossil

Established: 1984.

Fossil was the first to give an American brand watches, value and style of business class, which put the concept of a tab from a purely functional into a wrist must wear high fashion accessories. Fossil In order to emphasize the individual self-created products with a classical temperament.

2007’s best-selling watch: Ladies and table ES1623, 1622, and 1869 is our best-selling three watches, has a unique round or rounded square links. Business: This year continues to rise, Fossil watch industry is going through and have seen growth. New or future development: Fossil was launched in 2008 the real men’s automatic table, starting from 175-200 U.S. dollars.

Michele Watches

Michele is to provide customers with a stylish, yet classic high quality watch brands.

 2007’s best-selling watch: Deco Diamond Table

 Business: With the launch of new models every year, Michele’s business continue to be a healthy growth rate. New or future development: this fall, Michele launched a ceramic version of the Deco table, made a great success.

Anne Klein

Anne Klein brand, founded in 1968. Anne Klein was 35 years ago, before the table. Anne Klein offers a full range includes fashion trends and classic styles of women’s watches. The brand has broad appeal, founded 35 years has built loyal customers from its own roots. Advantage of the brand from the appropriate office, leisure, can be worn day and night the heart of ‘Daily’ watches. In addition, the brand continued to fashion and jewelry design in accordance with the latest fashion trends update product style.

 Business: Anne Klein brand with its depth of product categories and continuous introduction of new styles and famous.

 2007’s best-selling watches: diamonds, crystal, charms, brown and gray color new metal plating.

 New or future developments: the fall of 2007 Anne Klein introduced the women’s automatic table. By fine automatically extended to the fashion trends in the table table, Anne Klein launched a grown steadily over time will be an important new type of female form.

BadgleyMischka

Basel in 2008, the world, E. Gluck’s upcoming launch of a new series of BadgleyMischka watch. BadgleyMischka design is synonymous with elegance and charm. Bold, stylish and ready to attend formal occasions, this sophisticated new line of watches, jewelry using Swarovski Swarovski crystal ornaments, stingray, faille and leather and other luxurious materials.。

The effects of globalization is one of the birth of what we call the “new billionaires”, “super rich” and even “top-rich” and a new international social class. This new type of benefit from financial deregulation, gold and oil prices rising rapidly at present is not confined to OECD member countries, while in the emerging Brazil, Russia, India and China also exist in large numbers.

This new global class have in common is: Replica Chanel Watch for the novel, extraordinary and special objects of infinite love. So is not surprising, the watch industry has been mandated as a manufacturing-rich class favorite “toys” valuable goods industries, it is natural to follow this trend.

 Indeed, despite the mechanical electronic timing technology itself has been exceeded, but the timing of this because of mechanical watch industry’s most prestigious branch of the unprecedented growing popularity, Replica Chanel Watch industry has possession of the success in this area advantageous position. Therefore, the mechanical watches have evolved from a utilitarian objects into social symbols enviable position. The symbols in these societies, the “top-level rich who” is to get more value for their spending. In other words, the more bizarre, the more rare or something more extravagant is the better it is.

 This kind of extraordinary things in pursuit of a direct result of the watch is incredibly increasing size and influence in today’s watch industry in all sectors. Larger surface area of each watch, the more likely increase the number of complex devices and unusual display unit.

 In a few years ago that set off a trend of people in this large, North American hip-hop singer who is very important. At that time, the maximum number of places they are wearing bling bling jewelry ornate style of ridicule. However, these critics attack bling displayed when popular for their unusual short-sighted, because only a few years later, the watch industry ‘most advanced’ areas of influence is also affected by this craze. These in a timely manner “absurd” became popular at the time of the declaration.

Examples of HD3

Most of these watches by the determination to enter the “top-watch” niche market of independent watch manufacturer or a small company. This is relatively easy for them, because from the beginning they would have nothing to fear. At the same time, do not want to break the challenge of many major brands watch industry taboos have little difficulty. Able to create a fascinating model of graphics synthesis and the combination of new digital manufacturing technologies have greatly facilitated their task.

“In the beginning, the” design team from the HD3 Complication watch the Valérie Ursenbacher (she and Jorg Hysek and Fabrice Gonet cooperation) said, “We have to make a prototype, and then all the sensor measurements in order to copy more or less like machines to the model. Obviously, we did have considerable limitations. Today, we can directly carry out three-dimensional design from my computer directly transferred to the digital command equipment to manufacture products. all are made possible by. ”

 HD3 Complication adventures of the three designers also “top-watch,” an excellent example of the trend. These three are the designer came from – rather than the watchmaker origin, in the work under the leadership of Jorg Hysek has nearly 15 years, Jorg Hysek decided to sell the company together after the freedom of action. Now they are in a vineyard between Geneva and Lausanne in a small building to work. They decided to “pursue interests,” as Jorg Hysek said, “especially in the current dominant trend is to produce a real case of special products.”

 For this trio for the lazy designer, anything goes, with incredible forms. “Think Kanba,” Jorg Hysek said, “in October 2003, we sent a Russian retailer, a record of our ideas booklet. That a number of paintings containing just the pattern, but we are so received six million Swiss francs worth of advance orders and start production. ”

 In 2004, we began producing the first two watches, Valérie Ursenbacher design Capture and Fabrice Gone design of Raptor. Both table contains two in the case where placed La Joux Perret Tourbillon designed and decorated ahead of sophistication. Although these two ideas unlimited, but it can be said is the most elaborate production process for completion. The most unusual of the Raptor, a good hiding its secrets. The double-layer shell is opened, you will find a tourbillon, tourbillon Here is the second movement – an electronic display with a quartz chronograph, display the date and second time zone. The original “toy” price is: Capture of 18 million Swiss francs, Raptor 23 million Swiss francs, for a few “new people involved in the watch,” this is indeed not bad.

In 2006, the company’s legend continues. Jorg Hysek design Idalgo XT-2 available in. With this real “monster” (size 65mm × 52mm, the total thickness of 15mm) the birth, HD3 precision watches through “further than to adapt to the current movement, namely, the development of a truly new type of display suitable movement,” began a new step. This of course is a designer’s approach, but this watch shift the manufacturing process closely linked with the aesthetic vision. This watch features include: a single movement-driven double-dial, where the aspect that is displayed when jumping window, a retrograde minutes and seconds, while the other side is a big date window, second time zone and the pendulum . This can create the success of the entire watch movement manufacturing companies benefited from the cooperation of BNB. BNB suppliers with the cooperation of the movement is not accidental. Although the works of independent designers can all see that they are away from the traditional mode and display mode, this new manufacturing method has been able to achieve the watch is indeed as young design studio with the same hope of overcoming the traditional method of , meet some new and original manufacturer’s co-operation movement. At this point, as BNB Concept SA (on the company for the next period will be explored in more detail) such company is the availability of new technologies, “resources” a typical example. If not, the company, which from the large group of new watch manufacturing – may simply not be left less than today. The vertical large group of indoor units of work can be done by outside entities, and mergers and acquisitions can be achieved. But increasingly, small but often very advanced rehabilitation providers as a whole up to oppose it.

 Another important point is that the HD3 Complication such as small entities in product development flexibility, it is of some clumsy large organizations lack. This is also very clear that increased responsiveness. Jorg Hysek said: “We are all the remaining work is done indoors.” Communication, public relations, exhibitions, packaging and brand Web sites directly controlled by the designer.

 If they have not engaged in a block watch, they went into the workshop next door, grabbed the brush, in a large canvas on the interpretation of its own creation. This is a creative release that allows them to Fabrice Gonet like the idea of a new work Biaxial this watch. This new product is that it is the shining of the development from the dual-axis tourbillon BNB can be used in the two three-dimensional figures on the drum hours. Designed 11 watches have all been sold.

MB & F, a collective adventure

Jorg Hysek affirmed that they were for “master at” Greubel Forsey great worship. In particular, he admired the work of the quality of Greubel Forsey and watchmaking spirit, but his own definition, first and foremost a designer. But he also admitted he has a special ability “can be talented watchmaker gathered together.” In another person, created a MB & F (Max Büsser & Friends abbreviation) and Max Büsser body, you can also see the same talent pool characteristics.

Max Büsser had long served as general manager of Harry Winston watches, and successfully bring the brand among the advanced tab of the kingdom. He himself was “top-watch,” attracted by the potential. It was probably making a very risky Opus series of experiences to enable him to move in this direction. Can not be denied, Opus’s idea is very innovative. The overall processing power, or nearly at the holistic treatment of the right to give quite independent watch designer (of which Antoine Preziuso, Vianney Halter, François-Paul Journe, and Félix Baumgartner and others) to design a “super top-level” when the meter, so that Everyone was impressed. Opus is not only a watch trade fair, everyone talked about the topic, but also shows the public clock for the extraordinary true love.

Max Büsser the strategic level characters, leaving Harry Winston, the patient had made and encouraged about on his show to you what products will be rumors. His first act of genius is to give the names of their watches from: Horological Machine, an inspired sense of mystery at the same time, they will certainly attract some soul collectors are still wearing shorts in the name of the young boys. This title to a particular way also implies, this watch is not just “watch”, with Max Büsser own words, “will become a 21st century high-tech machinery,” On the other hand, its “excellent quality of , also witnessed the hand-made time the essence of traditional art skills. ”

To achieve its objectives, Max Büsser at first the idea of his own called the “utopian” composition, each one through collective efforts to produce a “small quantity” has a very modern design of the Horological Machine. Opus, as he had done, that he always would like to commend the work to create a watchmaker (By contrast, most other well-known brand will not be disclosed outside collaborators), Büsser determined from the outset, In each watch emphasized the creation of the real nature of collective collaboration. In the MB & F, for all the people who work for a particular product to give equal status. (Entrepreneurs Max Büsser is the company’s major shareholders, minority stake purchase was recently Serge Kriknoff, which is the parts maker G & F Châtelain’s former general manager, left the G & F Châtelain joined the MB & F, after a new adventure journey.)

 Büsser because he served as General Manager of Harry Winston watches, a solid network can be created by the establishment of this collective. This cooperative effort includes not only suppliers, there are quite a comprehensive and highly developed business network of retailers. Moreover, it was and retailers together, Max Büsser began his adventure. He traveled the world to show people is not a prototype, but a simple picture. Most resellers are to follow him, so that MB & F can begin to realize its Horological Machine No 1. The real “mechanical”, a huge shell was inverted “8″, together with four parallel cylinders, 7 days power reserve, a high from the center of Tourbillon. This “is never called” factors actually been secured.

 Since the introduction of Horological Machine No 1 after, MB & F is also to his fans continue to surprise, and then they introduced the Horological Machine No 2. The watch has a secret until recently all been announced. The watch’s dial equally large, but for rectangular, with two dials, one dial is the instantaneous time-hopping and concentric retrograde minutes, and the other dial is centered around the bi-monthly dial hemispherical retrograde date display. The watch by Girard-Perregaux Girard-Perregaux automatic movement drive.

 As for the HM 1, the final disposition of very careful work once again demonstrated the brand of the 21st century time machine represents a tradition of high-end, and a positive departure from the tradition of genuine integration. This principle seems to play an effect, MB & F has announced that in 2007 a turnover of 5 million Swiss francs, while orders in 2008 reached 8.5 million Swiss francs.

Jean Dunand, unique to

Jean Dunand watches another brand is the top-level representatives (see this issue’s cover story). CEO and founder Thierry Oulevay, together with Christophe Claret summarizes its philosophy, “We are not producing for the market watch, but for personal production.” Is the case, Jean Dunand pride in making only his own “unique style” , and each family are provided by the structure of never before seen.

 Jean Dunand’s first major performance was in 2005 created Orbital Tourbillon. Designed by Christophe Claret this tourbillon, in a sense, the subsequent influx of many of the “tourbillon-style” table tide precursor person. Nevertheless, it is very special. The principle is: cones and Tourbillon (placed face to face) in a rotating ball-bearing support pillars between the two strips. Above, thus creating a slab with a tourbillon can see the opening of the rotating dial. Hours of adjustments and not through the traditional winding crown, but by the watch behind the vertical completion. Removal of the crown with two windows instead of the shell, allowing the side to see the mechanical structure. One of the opening (in the 3 o’clock position) with a vertical pointer to show the dynamic storage. Each watch is unique in that dial, respectively, by pythons and other rare fossils or very special carved stone.

 Art Déco design tend to the Jean Dunand watches, determined to create a technological innovation and a link between the decorative arts. And we will in the latest series of Shabaka found that the association combines the impact of Art Déco and Egypt inspiration, demonstrating the pointer, numbers, moon phase and the small scrolls are wonderfully charming clock face together.

 Technically, Shabaka of numerous small, complex devices as disparate mix together. It is the cathedral bells in a repeater – this is the most lovable of a sophisticated watch – is also equipped with four small cylindrical display date calendar feature. Watch with a completely original 90-degree transmission systems to drive. The most important thing is that these instructions identity – can be surrounded by crown of the two buttons (at 2 o’clock at the date display, and the other calendar display at 4 o’clock Department) and integration into the crown of a coaxial button (to adjust the month and years) – at midnight instantaneous beat.

 Leap year show quite ingenious. A small white strip a four-year cycle of rotation, the letter B light on behalf of a leap year, the other from the bell cut off the surface of the non-leap year for three years, said 1,2,3 respectively. Moon phase (in theory have an accuracy of 120 years of bad day) through one side to show the rotation of disc, disc shows the moon. Another subtlety is the power storage display, directly from the cylindrical winding supply, in the table behind clearly visible. All of these show logo are combined in a decorative device, used in four different levels of geometric separation made, and through a small pink golden triangle pyramid segmentation.

 Obviously, the output of these special watches are also very limited. Price from 39 million Swiss francs to 55 million Swiss francs Orbital Tourbillon range of Shabaka. Thierry Oulevay is expected in 2008 will create 40 watches. Last year, another model Grande Complication (blend of 12 kinds of complicated configuration) of the six watches, each priced at 70 million Swiss francs.

Badollet, new entrants

“Top watch,” the trend to continue to attract new entrants. Recently there have been a brand-Badollet announced its entry into this market. According to its CEO Aldo Magada said that the new brand planning ambitious plans annual production of about 100 watches, each priced not less than 20 million Swiss francs. Magada said the company’s investors (collectors and financiers in Germany) also “give it time,” Magada said, “will be convinced that the long-term profitability.”

There are no watches available, but the first table is scheduled for April 2008 in Basel World release. Badollet has already announced equipped with 4 different movements of the four models – a band meteorite dial (with BNB cooperation) of the flying tourbillon, a tourbillon with a timer, a three-question form, as well as a far mysterious, code-named “Bamboo Bamboo” special style. It is “unique design, the movement of all the components, including aluminum / magnesium plates, have been configured according to the most effective way.” This is the brand is currently the case revealed. In addition to watches in addition, Badollet also announced the creation of a “time-related items,” such as sand tourbillon frame was replaced by “mechanical hourglass.”

“Badollet” The name originated in a country with international links, Geneva watches manufacturing family ( ‘Badollet’ family members living in Paris, because Breguet Breguet work with the prestigious; in London, is also a member of the family set up a New Geneva New City of Geneva the United States.) When asked whether the family’s history is just an excuse when, Aldo Magada justification for the choice of the name. On the contrary, he affirmed that “we do get inspired from history, from the source of these watches, so that we can predict their own future. Badollet family legend that we are given a course of action. They used to be interested in the process of their own time to industrialization watch manufacturers, and through the ongoing technical ideas will distinguish themselves from others. For example, a named Jean Badollet members in 1689 in Geneva, delivered a speech entitled ‘watch to learn the essence of’ the small paper, as reflected in kinds of technical ideas. “(the brand has recently republished this works)

Magada claimed that this “Tracing the source of the study” include a “get away from all those flashy” in watchmaking. With the current popular “spectacular” when the total difference, Badollet want to support “in-depth technical reflection and based on the quality of housing and completion of high value-added.” To achieve this goal, the brand with the Geneva and the Jura region, exclusive subcontractors working closely and does not intend to try any of the cost of the vertical production.

 For the design and development movement and the shell, but also set up a small house technology sector. The brand is trying to begin to grasp the core of its shell and after-sales service. Magada special emphasis on the brand’s “top-watch” service. Each watch has a large number of service packages, each customer have been a wide range of information, have their own web page on follow-up products; 5-year quality assurance; non-assurance services of regular maintenance; brand stands for door delivery pickup; repair a view to providing Alternative watches; and personalized services 24 hours a day.

 At present, Badollet is determined to invest in the “top-watch” brands in the latest one. We can call it “luxury niche market”, but it is a requirement brand showcase the real advanced than the “niche” market, whether they are advanced than the technical or aesthetic, or associated with the service and distribution. It is very important, “top-watch” phenomenon can also be seen as the entire watch industry forward an experimental basis.

Chanel, Hermès, and Louis Vuitton. These three brands have in common? That is that they are not engaged in the first watch manufacturers. Chanel Haute Couture from the design; Hermès was originally manufactured saddlery and leather goods; Louis Vuitton is started from the trunk of. However, the three companies are in business development, success does not belong to their involvement in many areas of the industry started, and have global coverage of the distribution network.

 So, what then? Chanel, Hermès, and Louis Vuitton are all skillfully into the watch world, and successfully established itself as the number of rare orthodox watchmaking club. The three companies for their own development process: Chanel is mainly due to the creation by the late Jacques Helleu the J12 model, this model became a symbol of the brand watches; Hermès patience, benefited from its beginning to end to create a self-portrait of watches structure, so that in total control of the brand new ‘career’; Louis Vuitton at the aesthetic level and distribution have created a remarkable achievement.

 The three brands in the two sectors – watch and “fashion” – the welding point. They note in their own ways, the industry can be changed, nothing is static, and the orthodox can be obtained through efforts.

J12

Chanel and J12

J12 is not a creation of the first Chanel watch, but it is it makes this area of Paris, the brand into the watch. This is due to (last year in September, unfortunately) Jacques Helleu insight and talent. Helleu might be called their own ‘product’, as he entered Chanel from the 18-year-old work. At that time, the brand leader Pierre Wertheimer told him: “We should take into account the taste of the problem.”

In the final before becoming the brand’s artistic director, Jacques Helleu work involves every aspect of the company, including consideration of packaging and communication. Jacques Helleu for mechanical products have great passion, he was car collectors. He admitted that he perfume bottle, he always dreamed could “create a motorcycle.”

“Perhaps, watches, make up my regret,” he went on to explain, “During the steam engine diagrams, there are a lot of fun, these fun can also get the perfect mechanical watches. Have succeeded in coming in the spontaneous aesthetic, there is no doubt that This is because the purpose of art in comparison, the results from the more functional solution. I often watch only in the eternal search for the works can be found in the top-level concept. ”

To this “eternal”, Jacques Helleu hoping to work on a simple to create a powerful and unique products, and make it a classic.

He spent seven years to design is completed we are now known as J12. According to him, his inspiration came from “a well-known classic cocktails.” The watch will be the success of the powerful features and to obtain customer approval in order to melt together. As this watch, one of the main factors, its name comes from the America’s Cup J-class, which is the famous Baron Bich, when used in training. J12 other features is the case with the dazzling and special shape, unique mechanical, using advanced materials and high-tech. However, in addition to the appearance of these characteristics, we must also emphasize the characteristics of Chanel, that is, ‘Mademoiselle’Coco Chanel I defined: the simple lines and the sharp contrast between black and white.

Initially, that is, in 1994, Jacques Helleu explained: “At the time, for the production of the J12 I imagine the production technology does not yet exist. No one can give me what I need to clear and stable black. This does not include the No one optimistic about the fact that Chanel designed to watch, especially the design of men’s watches. ”

 

The use of ceramics to solve this problem, but also to the genius who brought good luck, the materials such as diamond-hard in general. Of course, starting from the Rado, ceramics have been used in the manufacturing of watches and clocks. However, such a change in the usage of flexible and rich is the first time (for example, in the connections using the rubber), and even join the diamonds, rubies, is even more surprising is the inclusion of super-models made of aluminum.

 

When the J12 asked city, the “real” watchmaker is just a courtesy smile. For them, J12 just “fashion” product. But, gradually, they have to face the J12 as a symbol, and credited to the fact that the history of watchmaking. Subsequently, Chanel launched a bold to install the ceramic limited edition tourbillon watches, this watch makes the Chanel watchmaking industry, into the orthodoxy. At the same time, Chanel in the in the “Holy Land” surrounding the core area of La Chaux-de-Fonds la chaux de fonds watch set up their own studio.

Cape Cod, Clipper

Hermès, steady progress in the watchmaking industry

Hermès merchandise from the beginning of the fur, Hermès is different from other fashion and accessories business is that: Mastering Hermès unique ‘professional’ stringent requirements. ‘Occupation’, the name implies, it is not ad hoc creation, but through years of hard work on that. Hermès this word for word the definition of professional ethics, and in their own way into the watchmaking industry. Hermès with infinite patience, progressive and standardized manner, committed to progressive efforts to watch the industry’s need to obtain a variety of expertise.

However, Hermès is not involved in recent years began to manufacture clocks. As early as 1912, Hermès has created on the belt for the watch. After the 20 early in the 20th century, due to watch more and more popular, Hermès began production and sales of strap. In 1928, Hermès started selling its own production of watches, the famous Ermeto, it is a pocket watch-winding through the pulley. Since then, the French brand continues to produce watches, especially with the Jaeger Jaeger-LeCoultre, Universal, and co-operated Vacheron & Constantin. By the way, we mentioned in 1928, designed for golfers of strap, and the 20th century, 50’s and 60’s ‘Etrier’. The advent of quartz, Hermès introduced the famous Kelly, whose inspiration comes from the handbag of the same name, the small sign. Later, the brand of the watch production began to decline – 1981 The Clipper, 1987 years, Sellier, 1991 years of Cape Cod (1998 Nian double-tour strap), 1993 years of Médor, as well as the 1997 Hour.

Starting in 1978, Hermès established in Bienne Bean engaged in watchmaking, a subsidiary of Montre Hermès SA. This entity began to grow and develop. In 2003, Hermès began to cooperate with the Manufacture Vaucher, in the first Dressage sheet automatic movement. In 2004, Manufacture Vaucher specially developed for the Dressage table-style calendar, and a return to profit and loss movement phase of the moon. Hermès has produced a leather strap as Parmigiani return.

In October 2006, the company has taken additional measures. Hermès International investing 25 million Swiss francs to buy a stake in Vaucher Manufacture Fleurier. Decided to purchase the shares Vaucher, “is to create an environment dedicated to improving the Hermès” Now the leadership of Hermès’s Emmanuel Raffner said, “In order to Hermès watch the development step by step in order to provide our products to the greatest degree of high-tech improvements, we To create a business tool. but our goal is twofold – we want good movement into the Hermès Hermes watches inside.; the other hand, we also must Hermès implanted in the body movement. ”

 

This latter section of the Declaration, “the Hermè implanted in the body movement,” What can explain this in 30 years has become a real brand watch business ambitions. “Each year we will launch a new series of precision products Dressage, and in this way continue to strengthen our entire network,” Raffner added, “Customers need to fully understand our philosophy. We must change the existing psychological, must be able to explain why Our products are more expensive. At the same time, we must maintain our characteristics: quality and reliable; product durable and durable; is a highly skilled level of representatives. ”

Tambour

Louis Vuitton and Tambour

Louis Vuitton, the world’s largest luxury brand, initially decided to enter the watch industry, not in a hurry, as Louis Vuitton bags are engaged in manufacturing related to travel enthusiasts, as well as different time zones, it provides a good connection point. In fact, in 2002, Louis Vuitton was introduced Tambour, its name and appearance is the German watchmaker in 1530 to 1540 or so created. The watch quickly because of its spherical design was approved, chocolate color or black dial has won the brand features a unique combination of letters, inspired by the yellow second hand fur products used in beeswax wrapped in linen. These are just so different from the other Louis Vuitton brand, the creation of a number of factors.

In 2004, taking into account the company’s watchmaking branch to ensure the development, Louis Vuitton in la chaux de fonds set up a studio clock. Louis Vuitton’s management repeated this implied meaning: “complete control of our production and distribution of watches and clocks.”

On the production side, la chaux de fonds studio employs about 60 employees, they are committed to: the design of the head office technical confirmation; industry, the feasibility of decision-making; with the brand was originally used by contractors, such as pulling the network area relations; quality control; and parts assembly.

In the distribution area, Louis Vuitton used an exclusive business-friendly policies, thereby ensuring the “special services.” In fact, Louis Vuitton watches distribution amount is limited, only about 150, through the exclusive agent distribution to the Louis Vuitton stores around the world. As a result, when compared with the traditional bell watch brand, the brand more innovative, whereas it distribution to their method of operating the store will receive bonus – often in the image. This unique selective distribution of watches, Louis Vuitton products makes a unique boutique. Tambour’s success and a variety of models, in large part to prove the company’s design capabilities. This design can adapt to the increasingly complex operations and functions – GMT time, automatic timekeeping, dive tables, contests stopwatch, and the lovely Monogram – as well as the decoration of the main trends of jewelry, such as the Tambour Fleurs Précieuses Nacre and Tambour Forever.

For this is also continuing to expand the top commodities, another form of commodity production, speed, show that the brand in the watch industry is maturing.

The late Jacques Helleu designed to J12 in the simple form, is a both showing a myriad customs, while preserving the essence of the spirit of classic watches. The latest models of this series J12 Noir Intense, broke through the limits of ceramics, it turned into a valuable technical material.

And senior jewelry using light reflection to maximize the present bright light of different, expensive ceramics with a gem with the same treated like a dark material to absorb light. Chanel is located in la chaux de fonds in the luxury jewelry workshop, the with the diamond-cutting steps and technologies (ceramics close to the hardness and the diamond) to 724 small-scale ceramic sculpted growth ladder shape.

Then, the craftsmen who put small pieces of ceramic mosaics to 18-carat white gold watch chain (502 long ladder-shaped), platinum bezel (48 long ladder-shaped), platinum intermediate case (78 long ladder-shaped), and Platinum dial on (48 long ladder-shaped). Platinum is also used to decorate ceramic crown. This watch is definitely the world’s first.

Highlights the rich black light construction and the graceful lines and wearing comfort for this black watch especially outstanding. It is equipped with Chanel and Audemars Piguet co-produced chain of AP 3125 automatic movement, in which gold rotor mounted on a black ceramic inside. J12 Noir Intense limited production 5, each watch is numbered.

“Red Cliff” — a Chinese famous history, an epic East. Its good director John Woo’s “Aesthetics of Violence” in the unique context of the East to elaborate, a time of flame stretching, Jin Ge, cavalry, fire path, many heroes. As the saying goes: How many past and present things and do pay the joke in the ……

    War, politics, heroes, beauty has become a constant topic of that era. Undoubtedly the film on the history of art re-processing, and history today? In the history behind each characters all have different temperament and multi-faceted personality. It’s like watches, “outstanding” similar, but different sections. There is a link between them? Hero watches, table of the heroes. Road, ancient and modern vicissitudes and Kennedy on the wrist.

　　Cao Cao’s ultimate challenge VS Zenith Zero Gravity Tourbillon Table　　

It can Zhi Shi-chen, troubled times of the Jian Xiong

Contradictory character, so that Cao Cao in the post-eyes of the world has also become a controversial figure; chopped Soochow messenger, but in “Red Cliff” Kuan Kung the face of force alone held the banner when the heart but unfortunately Reggie hero “Fanghuguishan “; dominated the world of the ambitious campaign, the film has evolved into the field of love for our children Chibi long attack.

   Although the Battle of Red Cliff to Cao defeated ended, but Cao Cao Zheng Dangnian tolerance sturdy, energetic, even if there is a “tiger-tim webbed desire of young people,” the humorous lines, but also did not affect the Caomeng De “better people of the world Negative, I can not, I lose people of the world, “Lawrence of the generation trend.

   For such a complex character who has a historical figure, Zenith working fine but the works of rich mystery becomes the first choice. Defy Challenge series will be coming into the moment, the case tough, bold design, a complete performance, as the true history of Cao Cao, the mysterious, but not far away.

    Zenith Tourbillon Zero Gravity ultimate challenge to the table, a black titanium case with the highlight on the outside of the zero-gravity Tourbillon Jin Xian Cao Cao’s handed style and talent.

　　The ZERO-G Tourbillon watch was undoubtedly the most striking visible 5 o’clock position of hollow ZERO-G Zero Gravity Tourbillon device. Gravity has always been the enemy of precision watches, and this includes the zero-gravity Tourbillon installed on the universal joint on the escapement mechanism, similar to the navigation gyro instruments, changes in position can always maintain the horizontal position, the real zero-gravity precision effect. Those who dare to continue to challenge themselves will inevitably superior strength, no one can compare. And its position with 11 hours of dial composition across the dial the number eight symbolizes the endless, as if inadvertently reveals the endless talent himself, in the millions of soldiers come to the fore, displaying a Commander in Chief’s unique temperament.

 ”Red Cliff” — a Chinese famous history, an epic East. Its good director John Woo’s “Aesthetics of Violence” in the unique context of the East to elaborate, a time of flame stretching, Jin Ge, cavalry, fire path, many heroes. As the saying goes: How many past and present things and do pay the joke in the ……

   War, politics, heroes, beauty has become a constant topic of that era. Undoubtedly the film on the history of art re-processing, and history today? In the history behind each characters all have different temperament and multi-faceted personality. It’s like watches, “outstanding” similar, but different sections. There is a link between them? Hero watches, table of the heroes. Road, ancient and modern vicissitudes and Kennedy on the wrist.　　　　

Liu Bei VS Yakedeluo Rose Gold Perpetual Calendar Table

　Exhaustion of the world hero, Who is not a hero

Almost battle-100 is useless, but there are Zhao, Guan, Zhang 3 Reggie swear to follow, Liu Bei, who can not stand in the forefront of the stage of history who, in the later generations and packaged, not only became the Chongqing Heavy justice, loving mercy, such as sub-ruler of the Han Dynasty has also become the last hope for revival. As the saying goes “get the people who were to gain power,” Liu Yuzhou have not had to be the world, but in order to convince Jen to Germany and the world wide strokes and heroic deed, in modern times, fear is to bring big company’s human resources director, will be self – sigh better.

   Liu Huang Shu identity of dignitaries, appearance and simple and gentle character, seemingly doing nothing but doing everything, it seems simple but extraordinary temperament. Mingmen limit, highlighting the distinguished royal, Yakedeluo has undoubtedly become the last choice. It is the table of the aristocracy, has included many distinguished clients, including Qianlong. It is simple and not luxurious, and never deliberately mosaic that endless luxury decoration, to show its worth a lot of money.

　　Yakedeluo calendar table rose gold, white enamel dial, 18K rose gold case, limited edition 88.

　　The rose gold calendar table rather Liu Bei’s aristocratic temperament, rose slightly golden shell royal noble, it does not Zhang Yang; unique design of the dial revealing the scale of crystal-clear gloss, distributed generation of Hui-jun incredible strength; calendar time and the endless dance, accompanied by the wheel of history, year after year, without too much modification, it is really extraordinary and natural beauty. Occasionally millennium, we still can see the warmth actor touching scenes staged Tiling wonderful picture. A celebrity, a list of names of the long river of history, heir to the development of the.

Zhou Yu VS Montblanc Villair 1858 series of large enamel single-button Chronograph　

Critical comments of many Feng-lu, beasts V Unicorn

　Chibi training scene, the first thing that catches your eyes is the soldier well and refined demeanor of Zhou Yu; with Zhuge Liang, “Qin Yi controversy”, letting proficient in temperament with the military, however, the weeks Gongjin jump. Civil and military, and a table trick extraordinary talent, it is pointing to Soochow Jiangshan hero Zhou Yu; as described by Luo Guanzhong, “Zhou Yu Zhuge Liang three gas” has no historical data to serve its large number of “rectification of names”, Ming and Zhou Gongjin “excellence Xiang Xi” trend, can be considered to be the mouth of Liu Bei, Zhou Yu “tolerance that the general”, but also that he clear his name.

For such a powerful, somewhat handsome young scholar breath until the election form, need to balance style and function, civil and military Shuangxiu should not be biased. As the table Confucian Shuai, Montblanc watchmaking craftsmanship and outstanding ability to innovate based on the table altar to become an important factor.

　　Montblanc Villair 1858 series of large enamel single-button chronograph table, talking about the table in the elected commander-ru Montblanc, pure white enamel dial is even more handsome elegance of Zhou Yu-ru.

　　The Villair 1858 Series enamel Chronograph, Rose gold case with white enamel dial within a filling, while assembling the last batch of 16.29 chronograph movement, displaying the military commander of the water hardness with softness of the lu style; disk simple decorative delicate design style scale count seconds, after the big fire difficult enamel firing, the overall dissemination of the powerful and elegant, bold and steady man breath; 9 o’clock position of the small second disc, 3-minute time point location plate, and the middle hours of dial intersection, looking like the best of both worlds, the lord be trusted, the next young people to get soldiers morale. “Way back Gongjin that time, Xiao Qiao married early, and majestic British hair, guam towel, talk and laugh, the mast scull smashed to pieces.”

　　Zhuge Liang VS astronomical Patek Philippe Tourbillon Repeater

　　Gong cover one-third of the country, the name into the Eight Diagrams

　If Zhuge Liang’s claim to the wisdom of the world’s second, then fear no one dared call the world a first: It is the only way by Tianwei, spirits ominous machine, is also the only Nanyang Zhuge Wolong. Red Cliff First World War, he works in the Soochow of words of the pack, so Sun Quan tempted to defend the country; longer invited to their love will qin Zhou Yu fought side by side with the “obsolete” the “Bagua Zhen” victory come to a surprise attack Cao, on talents , on foreign affairs, on the Art of War, Zhuge Liang hand Lupine and strategizing for the joy and Dan Ding, no doubt is a world wise Dacheng.

   A wise choice for such a watch, of course, the powerful must-conditions. Patek Philippe Chupin ultra-complex multi-functional watches will become the best choice. Not only that, its long history and generations of watchmaking brand technology, also attracted the eyes of the wise men.

　　Patek Philippe Minute Repeater Tourbillon astronomical tables, perpetual calendar, moon phase, the three asked Tourbillon … … The renowned the world over have been wise men of talent, turning the table back on-line trajectory sky map and make your eyes.

　　The 5002 features an astronomical complex Tourbillon Chronograph, set calendar, Minute Repeater, Tourbillon, the same month a large number of complex functions; as knowledgeable as Zhuge Liang, Shang Zhi Xiao, under astronomy geography, Boundless seems under control. White dial, graceful simple, fresh and comfortable, not knowing containing tricky; if Zhuge Wuhou, no earth-shaking of the landscape, there is that it can to subvert the universe. Magic does not stop there: turn the tables back, the moon path, the stars do the night sky into the eyes, Huang Ru back in time. Interval of the millennium, drizzly night, Wuhou gaze upward, and the Star, telling insight into the human. Was able to make heaven and earth gray to close at heart, Qiong Yu can make a vast place tables.

　　Xiao Qiao VS Léon Hatot Coquine Le Temps d’Aimer Farandole Diamond Female Form

　　The so-called Iraqi people, in the water side

　　The deep beauty of the loving hero from ancient times, the envy of the people of the world. In the movie, she was behind Zhou Yu, “Mild and beautiful and sensible” and stunning woman, is also to Cao Cao’s been thinking and going to win at Soochow cause. Xiao Qiao beauty is not the Lin Chi-ling, or any one be able to perform to the vivid beauty, but different people’s hearts in drifting across the hazy image of the mysterious beauty; have unlimited space for reverie, it is more like real life, salvation.

   As a generation, synonymous with beautiful woman, but not Xiao Qiao Mei Yan, relaxed and flow of waves, a hero of the world is a kind of hazy graceful attraction. Only then John Woo film “Red Cliff”, the adaptation of the Battle of Red Cliff is Cao Cao’s plot Xiao Qiao’s admire the sky. Accompanied by such a beautiful woman, presumably one of the world the heroic ideals.

   Lady When equipped watches, simple graceful, elegant and refined, elegant but not flashy watch the most suitable. Léon Hatot grace and elegance of the design to the United States and gives unlimited imagination, like the time to put on the hazy veil of beautiful woman, has left for posterity a mystery and reverie.

　　Léon Hatot Coquine Le Temps d’Aimer Farandole Diamond Female Form

　The Coquine Le Temps d’Aimer Farandole diamond female form, oval-shaped white gold dial surrounded by 14 bright right angle drill, simple, much has been refined, it is in line with Missy elegant graceful temperament. Dial scale is also dotted with diamonds, in the backdrop of a black disk, emerged out of a number of flower buds, like the water pedicle open hibiscus flower, Smart and elegant, but also appears with Shuro conquests war Allure wives, and Fragrance Xiren. Only to watch the whole distribution with a strong feminine, elegant in the highlight of extravagance.

　　Sun Shangxiang VS Chanel J12 collection version of the High Jewelry Table

　　Hero sex, and as excellent as their male colleagues

　All maids armed and led the Sagittarius to lure the enemy into the urn, she was Soochow princess in the end, or expedition battlefield female warrior? Yingzisashuang the Sun Shangxiang, there is fire the same violent character; princess status, to carry out the survival and development of Soochow mission; as Sun Quan’s younger sister, but also carries with her brother’s ideals, the relationship between honor and disgrace the whole family. But she is a woman should be most reluctant to become due to the identity and the pro-chips show good tools, do not want gender to become the canary in the court, in this man’s world, a wonderful work alone show them.

   Such a woman must have Ganaiganhen more in line with today’s workplace suited to the hot being reckless, color, crisp, elegant luxury of Chanel is make you think of this outspoken playful Wu princess do? Chanel, the real watches manufacturer, its bold design and unique style of the competing countries in the world sought after celebrities, aristocrats and the royal family much the stars of all ages.

　　Chanel J12 version of the High Jewelry collection table 38 mm models, the entire table only Qianman rectangular cut diamonds and rubies, and another 33 millimeters and 42 millimeters table models to choose from, the world’s limited 5.

　The Chanel J12 collection edition fine jewelry 38 mm neutral sheet models such as excellent as their male colleagues with a female hero wrist fitting. Diamond and ruby watches Qianman whole, leaving only the central black ceramic dial and “J12″ signs, whole body exudes gems dazzling light, reveals the Princess distinguished identity. The black, white, red three kinds of strong color contrast to show the contradictions they also still fragrant rich inner world, but also to give jewelry table Roumei and Smart both features. Both a noble, warm, mysterious and elegant watches, doing my part as “Goblin Princess,” the first choice.

Introduction words: Whether the traditional watch brands to show what kind of nose, Chanel, Gucci and other luxury fashion brands have already shown commitment to the area of beach complex watches.

Measures 1: Design fashion brand playing cards

    Everyone knows that Chanel has long been beyond the influence of a luxury brand, especially when it is traveling at sea in China, each young Chinese girls knew COCOChanel, NO.5– attached to these perennial Chanel their own symbols, these girls may not know the other is, Chanel have been quietly watch a man concerned about a place a place. It represents in fact a number of 10 pairs of fields full of ambition watch the traditional fashion brand.

Chanel watches

　　A matter of fact fashion brands to enter the watch industry is still subject to the last century, 80 years and that field of quartz crisis, that crisis so skilled in electronic devices in Japan watch brand a big success, but also to watch does not seem so difficult to manufacture, low-cost integrated type quartz watch company was actually manufacturing base for a number of watch brands do not reduce the access threshold, when some people fashion is increasingly becoming the subject of life, these look more beautiful, better watch clothing accessories with the great value fashion brand, to attract people to buy more and more.

Gucci watches

In need of special note is that even if a number of fashion brands today to a very high-spirited attitude in the watch on the market to lose ground, but it is still no way to make your eyes in the media, become the mainstream. Most fashion brands are just stuck in order to enrich its product line, so that more diverse selection of accessories, but really focused on mechanical watches produced by fashion brand, very few.

    In the “Fashion Time” editor of Pan Arrow view, “a watch to determine the true value, depends on the value of its second-hand table.” With such standards, some even called in the fashion area of the first-line brand, produced in The watch is also not much of value to the collection. D & G, FENDI, DIESEL watch brands such as introduced, is the main design of the card, they exist only goal is to realize the value of its fashion.

    This is exactly the traditional watch brands often watch these fashion brand launched nose because, when all well-known watch brands are showing off their own brand story, fashion watches are often felt short of breath for their young. A long history of the brand they talk about their heritage in the experience, fashion watches are often designed with the trends that can only come up with shallow extra points for their own label. The most fundamental is that, when the field of mechanical watches is still the most respected watch the type of watches, fashion watches are running scared, no independent research and development movement is that most of the table are the biggest fashion weakness, but now can be on the market a firm foothold in fashion watch brands, are, without exception, have one or two worthy of showing off, or proprietary core technology.

　Measures 2: low-priced fast fashion brand dominating the market

　　In fact, not everyone afford a Rolex or a Patek Philippe. The table has a number of fashion brands Movado Group’s global CEO EfraimGrinberg told reporters Group’s Coach, TommyHilfiger, Hugoboss fashion brand watches launched sales of the Group accounted for half of the sources of profits. Movado watches have these fashion brand power of attorney, the achievements in China this year compared to last year, is growing at double the rate of increase upward, which almost shows, fashion table unlimited potential. After all, China is the world’s most important watch market.

   EfraimGrinberg hands wearing a Movado’s another important brands of Swiss red series, a Chinese-designed specifically for self-winding mechanical watches, he was described to me in detail his management group under the watch of different styles: Coach is very modern , multi-color, and watch and Hugoboss launched its own clothing style is very close to match fit. He launched the fashion brand watches optimistic and confident, “they brand themselves to attract so many loyal customers, and their design and brand-related, and their prices will become closer to that.”

Armani watch　

Fashion brand’s own forces can make many consumers continued to favor, such as Amarni Watches Amarni to have a lot of fashion from the fans, GUCCI fashion has invested heavily in advertising, even if do not watch any publicity, do not have to worry about sales. The success of these seem to let some of their own, and the irresponsible development of watch brands have parts, short term, even if the sales of satisfaction, but the quality is really afraid to compliment people, mean to say, this looks like in the sell brand LOGO.

 It would appear that most of the fashion brand watches launched even if the sell no matter how good, can not produce the challenges of traditional watch, after all, targeted consumer groups vary greatly, but also does not exist in competition. The small number of watches on the market today have done an excellent field of fashion brand who is also very taboo form itself equate with fashion, their enormous energy by means of the brand itself born out out of the area in the watch after the success of fashion want to get rid of The LO-GO. “Professional watchmaking” – is that they love now used to boast about its terms. Pan Arrow explained to reporters: “In fact, such a number of fashion watch brands and traditional watches have been blurred the boundaries between, and they have their own watch factory. They have not in the traditional sense of fashion watch brands.”

　　Measures 3: watchmaking factory in cooperation with professional

　Cite examples of Chanel may be the most representative. Pudong Airport Chanel’s J12 series of posters, a day walk from the Pudong airport, people can be noted. Since 1987, Chanel introduced the first studio set up watch watch “Première” since they watch on the area’s reputation is growing. In Chanel’s official web site, the famous J12 series of a total of 29 tables, each with a table next to the folder with the explanation of all such small print, “Black / white high-tech precision ceramic”, this technology because almost no wear and tear increased texture of this watch, but also look to Chanel and other fashion brands to the strict distinction, from Chanel are taking technical line fashion brand.

   Chanel can make another capital Swordsman began in 2008 with the famous old Swiss Watches Audemars Piguet factory cooperation in ChanelJ12 series inside Calibre3125, regarded as a classic by many collectors, this watch are equipped with the machine core “Chanel-AP3125″ Indeed, it is responsible for manufacturing by Audemars Piguet, Chanel fine jewelry and watches, president PhilippeMougenot explained to the media: “This cooperation is not limited to a product, but a plan is Chanel’s a new attempt. We hope to continue in the direction of the High Watch, another way to watch the most traditional production model, the system out of the classic and elegant watch. ”

   Bvlgari could be considered is that this cross-border development, the other leaders, it is the history of watch manufacturing is much longer than Chanel, since the 20 years since the last century, Bvlgari watches began in the jewelry has been created in , but it is not until the last century, 80 years before beginning to look seriously into watchmaking as a professional tasks. In order to achieve this goal, Bvlgari carried out a series of acquisitions, including the two major Swiss brands GéraldGentaS.A. And DanielRothS.A., Then in 2008, Bvlgari has also acquired a Swiss company, “Finger”, after all of these brands to produce high-level complex is known for watches, “the acquisition of several technology brands such as after the Po Bulgari carried out a series of vertical chain integration, from the watch cases, bracelets to the movement by their own full production. like this without a few companies in Switzerland, considered a Rolex. In Switzerland, such enterprises are called ‘ workshops’. In my view, in fact, and fashion have no connection with the table. “Pan Arrow so Bvlgari evaluate the development track in the watch industry.

   In addition to Chanel and Bulgari, and the other luxury brand Hermes, Switzerland, in cooperation with the traditional brand Parmigiani, Dior is also the Swiss have their own manufacturing plants, Cartier integration of resources obtained through the Swiss watch industry, the industry’s highest standards of Geneva Seal, followed by the Chinese market ambitious fashion brand Swarovski, next year it will begin to expand the attack of the watch area. It appears that the Association and the traditional watch hands to the traditional watch fashion watch brand for the foundry is still rising at this stage the mainstream fashion brands are the road.

   Real competition, in fact, has just begun.