Luxury World

Another master piece has been unveiled at the SIHH 2010 from Piaget! The stunning Piaget Polo Tourbillon Relatif chronograph is crafted in 18carat white gold watch and has be ornamented with grand feu enameling using the Champlevé technique. This one of its kind watch sports an 18carat white gold case and dial along with a black Grand Feu enameling which display an array of jazz music instruments like a Limelight Jazz Party drum kit at the crown, a drum kit and a trumpet at the 3 o’clock position, and a piano and a double bass at the 9 o’clock position. The watch features a circular Côtes de Genève, main plate and bridges circular-grained by hand, beveled and hand-drawn bridges and carriage, blued screws of 18carat white gold and a black Grand Feu enameled case-back depicting a jazzman. The movement of the watch is a Piaget 608P mechanical hand-wound tourbillon movement featuring 27 jewels, at 21,600 vph. The watch has a 68-hour power reserve. The tourbillon carriage which hangs from the minute hand spins on its own axis every minute. This carriage comes with three titanium bridges and has a weight of 0.2 grams. (Luxury Launches) Spectacular…….

This year is another fine vintage for Audemars fashion Piguet watch, which was once again a winner at the Geneva Watchmaking Grand Prix.

The Manufacture in Le Brassus received two distinctions for its Jules Audemars with Audemars Piguet escapement model: the Men’s Watch award and the Asian Edition Public Prize. A fine gift for Philippe Merk, who in just a few days will be celebrating his first year at the helm of the company.

The 9th edition of the Geneva Watchmaking Grand Prix, held in the city’s Grand Théâtre, was attended by many avid fine watchmaking enthusiasts. The ceremony began with a piece of classical music, before raising the veil on the year’s most beautiful horological creations. The appreciative audience was thus able to admire a stunning array of daring and exclusive timepieces.

The Jules Audemars watch with Audemars Piguet escapement, generally referred to as CHRONOAP, caught the eye of the eminent jury members of this 9th Geneva Watchmaking Grand Prix. The Audemars Piguet escapement presented in 2006 runs lubricant-free and is both extremely efficient and shock-resistant. It even surpasses expectations, in that its technical performances are matched by an exceptional frequency of 43,200 vibrations per hour (6 Hz). By beating twice as fast as usual, the balance ensures enhanced chronometry and improved reliability. This high-precision mechanism is house within a three-dimensional platinum case designed to highlight the movement decoration and finishing, inspired by the grand watchmaking tradition.

In his acceptance speech, Audemars fashion watch Piguet CEO Philippe Merk warmly thanked the company’s teams in both Le Brassus and Le Locle who made this feat possible. He saluted the work and the talent of the movement designers and master-watchmakers in their constant quest for horological innovation. The CHRONOAP watch also won the Asian Edition Public Prize awarded during the Asia Watchmaking Grand Prix exhibition held in Singapore this September. This model has also earned other distinctions, including the best “Horological Value” prize presented at the 3rd edition of the Tiempo de Relojes award in Mexico this October; as well as the “Best Complicated Watch” prize at the ceremony organised by VOGUE Spain.

Specifications:

Reference #26153PT.OO.D028CR.01
Movement – Caliber 2908, hand-wound with Audemars Piguet escapement. The case, in Platinum, measures 46mm. The dial is white enamel dial, painted black Roman numerals, blued steel hands.

Thanks.

The Piaget Limelight Twice, a feminine luxury watch with two distinctively elegant identities, succeeded in captivating the distinguished international jury of the 9th annual Grand Prix d’Horlogerie de Geneve, resulting in Piaget receiving the coveted “Ladies Watch” prize. After receiving the esteemed industry prize, Piaget CEO Philippe Leopold Metzger addressed the assembled crowd of several hundred in Geneva’s Grand Theatre to express his gratitude. Mr. Metzger also extended his heartfelt thanks to the entire team at Piaget, who in his words, are “responsible for the beauty and grandeur of this brand”.

Equipped with two Piaget manufacture quartz movements–and hence, a time display on either side–the 18K white gold Limelight Twice watch can be either an extremely glamorous object of haute joaillerie, or a refined ladies dress timepiece with a less conspicuous air. Three versions have been created by Piaget; of the two references on satin straps, one marries a silvered dial with large expanded Roman numerals and a diamond-set bezel to a smaller reverse dial surrounded by a white gold border engraved with a fine radiating guilloche pattern. The second model on satin strap takes delightful luxury a step further–in addition to the silvered dial with diamond-set bezel, the reverse side of the watch is fully pave-set with round brilliant diamonds. Piaget’s renowned love for details as a jeweler and watchmaker extends even to the white gold clasps, which feature a plain, polished surface on one side and round brilliant diamonds on the other.

The final reference of the Piaget Limelight Twice watch is joined to an exceptionally fluid and graceful white gold bracelet. As with the version discussed previously, this model features full pave diamond setting on its secondary dial side. The bracelet echoes the transformative beauty of the Piaget Limelight Twice case and dial with highly polished white gold on one side, and full diamond setting on the reverse. Between case, pave dial, and the white gold bracelet, some nineteen carats of round brilliant diamonds—680 stones in all–are present, giving this versatile Piaget jewelry watch a truly majestic presence.

Piaget International Chief Executive Officer Philippe Leopold-Metzger

Interview with Piaget International chief executive officer Philippe Leopold-Metzger Q: In the past many years, Piaget introduced a number of successful watch, then you release all the watches, in which the world is a best-selling ? A: Actually, I still can not assert that in the end what a watch is selling the best, because we have been introducing new and better models. Of course, there is a beautiful watch, I really like, this is Piaget Altiplano 40 Haomi watch. It is loyal to the original count of the unique lines and classical simplicity, the clock elegant, simple, beautiful and accurate travel time is a good combination. I think that, hands move about the accuracy of the count table for us is a very important factor. The table design of the beautiful low-key fashion with a single dial-shaped or double-shaped time-scales, and Baton, at 10 o’clock position of the small second hand circle and 3 o’clock position PIAGET brand mark, every detail is perfect harmony in order to design Health. In fact, all of the count table, there are many other styles I liked, but I think perhaps the best-selling would be this paragraph.

 Q: Piaget’s birthplace in Switzerland, then yes yes Piaget Europe’s largest sales market? If not, what market is Piaget’s largest sales market? A: In fact, China is our largest consumer market. I am referring to the Chinese mainland consumers, they count the most important consumer groups, including those in China or abroad, the Chinese consumer. European markets also great for us, probably because there is the Piaget brand’s birthplace. In addition to China, we are the world’s second largest consumer market is Japan. Basically, when we talk about a country’s market, we are referring to is the country’s nationals, they might buy in the country, there are likely to travel abroad to buy time. Generally, on the count, the world’s largest consumer group of the mainland of China, the Japanese ranked second.

 Q: So Piaget watch the largest and second largest markets are in Asia, then in your opinion, why the purchasing power of Asians on the Piaget so that? Answer: Piaget’s two largest consumer markets in Asia, they have some common ground. Our watches are relatively expensive, but as the economy continues to develop, the modern Asians than in any other place in the world are more willing to spend exorbitant price to buy luxury items such as watches. Q: With regard to count sales of the world’s point of view, which region or country is the most potential and the fastest-growing market? A: The most potential country course ought to China and North Asia can be said that Piaget with the most potential sales areas. Russia, Eastern Europe, France and the Middle East also have great potential. In addition, South America and many other parts of the development prospects should not be underestimated. Economic development in all these areas very fast, which is the world’s most potential markets in the fastest sales growth in the market. Because various countries and regions are developing in various regions of the people all over the earnings of relatively in raising consumption levels, so our sales will be better.

Q: Sales of traditional markets like the United States, Europe, and sales in emerging markets like China, you were what kind of marketing strategy? A: In both markets, our products are the same, but the sales strategy is slightly different. In China, known for marketing approach to the fast, we hope to quickly establish a brand image of the city. In the U.S., sales of luxury goods market, mainly in the south, such as Miami and California, while in China, we can sell many different places. Therefore, in China’s marketing strategy needs to focus on construction and development of sales channels. Q: China is also the most potential and the fastest growing markets in the world, and in turn the 2008 Olympic Games held in Beijing. So for the Chinese market, Piaget have any special plans? Answer: Yes, China is a very important market for Piaget, I think we will be set up in China, Piaget store. The future, we may be new in China each year four or five Piaget store. For example, in Beijing at Oriental Plaza, we plan to open a new store and another at the China World Hotel, we will open a new store. We will continue our development and construction in China and the rest of the world of distribution channels. Q: You have been to China many times, the Chinese also have a considerable understanding of it? How do you look at China in this market? In your opinion, whether the Chinese market with its own characteristics? This feature then what is it? A: strong> in China, these time for me to be a deep understanding of the Chinese people’s preferences. China has a long and splendid culture, and the Chinese people are very value this culture. With economic development, Chinese people have begun to accept the luxury of. When introduced to the Chinese outside the Boundless, the Chinese people will be very respected and understood. Chinese people began to understand the luxury, it is very important. In China, foreign enterprises have a very good environment for development. I watched what we Piaget table customer base in China, mostly in the 30-45 years old, they are very young. Among them were a lot of entrepreneurs, they are very rich, very enjoy life, so I think that in China, Piaget has a very good environment for development.

 Q: Piaget who have issued a number of the Chinese market, especially the table models, right? For example, Piaget Dancer series of Zodiac watches. Answer: Yes, we are often collected through the images to create a special watch; we have done a lot of watches with a lucky number, for example, we have done a lot with the lucky number 8 of this watch. But we have never for a country to produce a single type of table models, because we are an international brand. But we will also take into account local cultural factors, especially in Asia, numbers, logo and color are very important for Asians.

 Q: Different countries have different cultures, then in your opinion, a national and regional cultural traditions and people’s preferences, whether for selling watches subtle impact? Answer: Yes, that’s for sure. But my idea is a luxury brand should be internationalized, the same products everywhere should be the same seller. Of course, it can try to integrate the marketing of local cultural factors. In Asia, we may pay more attention to Asians believe that a very important element to achieve sales goals. But we will not be just for one region to design a single product.Q: Piaget watches have been as many people’s family heirloom handed down from generation to generation. So, in your opinion, what kind of qualities with a watch, can be used as wealth handed down from generation to generation? A: I think that a watch can be passed down, first of all should be very classic style. We are in the manufacture of watches, we try to make it not only has a modern design, we hope that it is very useful, can continue 10 years or 20 years. For example, this table (Altiplano 40 Hao Mi watch), it is simple, very beautiful, very elegant, but fairly accurate when walking, even if your great-grandson’s grandson will be like, (哈哈). Our principle is to keep watch of the beauty and durability.

　　

　　Large-size Emperador watch a long rectangular case designed to emphasize the harmonious integration of lines and curves. 18K rose gold warm tone even more prominent Emperador watch winding arc and balanced design. Silver dial enhanced contemporary design, a new interpretation of the classics, dial radial tap the sun rose gold with thin material Barton (Baton) shape when the standard design, enriches the elegant Black Tie series count models of the design of the table style. Dial specially decorated with a historical value, count the family emblem, highlighting Emperador Series watch is the 50th anniversary of the birth of special significance. Exquisite dial system under the Earl of carrying a big date automatic chain 524P movement, this movement is also the Earl of gold watch factory new series of flagship ultra-thin movement.

　　

iaget Emperador XL size 18K white gold watches watch case and watch earrings with exquisite carving patterns, Case set with 60 round diamonds (weighing 1.2 karats) dial engraved Microhyla, the central white pearl inlay Fritillaria carrying Earl 551P a self-winding mechanical movement 18K white gold clasp with a white alligator leather strap

   1957 was the Earl of rich and long history in the memorable year. The count this year to design creative show disdain for the table altar: Emperador watch the birth family has created a new classic style. Earl Emperador series of watches have a timeless classic and contemporary elegant bearing of a symbolic status, and its high momentum and irreplaceable to prevail over the top of fashion trends, and never follow the crowd. Wealthy, originality, sophistication and style of the royal family-like grace, the count Emperador series of watches, whether carved in exquisite patterns or inlaid mother of pearl shell construction method with manual carving totem, ultra-thin watch movement of the exquisite craft, the world’s thinnest Tuo the performance of a variety of style flywheel movement, have it difficult to replace the aristocratic momentum.

  To celebrate the brand belongs to the Earl of watches marks the 50th anniversary of creation of one, the count will launch a special case for the original four in 1957, a combination of inspiration and delicate process and aesthetic design details of the new Emperador series of models, regardless of their Solar radiation-like carvings, or when the gold standard scale, have created a series of new geometric features Emperador, showing a more intense and more refined and elegant style.

　　

　　Piaget Emperador XL size 18K rose gold wrist watch solar radial patterns carved 18K rose gold silver dial scale and time scale family emblem count hours, minutes, date at 6 o’clock displays equipped with large windows count 524P mechanical self-winding movement 18K rose lily brown crocodile leather strap with buckle

　　Piaget Emperador XL Size Watches 18K Gold Watches and transparent sapphire crystal case back showing the movement platinum dial veneering zirconium agate carving hours, minutes and seconds power reserve display at 6 o’clock position of carrying Earl 600P manual winding tourbillon movement worldwide rectangular thinnest tourbillon movement floating tourbillon at 12 o’clock one revolution per minute, the movement device surface, decorated with C? te de Genève Geneva wavy Microhyla Blue Steel Screw 18K White Gold folding clasp Black alligator leather strap with a separate number , the global store count exclusive limited edition 5 for sale

　　Count re-launch of Emperador Pillow engraved watch, in order to balance the aesthetic and the known. New Emperador Coussin calendar watch has the most perfect texture of contemporary aesthetics. The soft lines of 46 millimeters case suitable for any kind of taste of those who wear wrist size, and dissemination of a unique charm and elegant grace. Cikuan watch combines sophisticated technology and user convenience function to consider the outer edge of the middle case has four adjustment buttons, respectively, can be adjusted month, day, week, and the second to the time display. Complex processes of its unique nature of the movement, so that Cikuan watch the extremely low output, and each case will be only the perpetual calendar watch engraved with the year of manufacture and when the annual production quantity of individually numbered. Exclusively by the count of the top-level R & D complex clock: Cikuan watch a total of 18K rose gold with brown leather strap and 18K rose lily buckle, as well as 18K white gold styles to choose from.