HOW TO HERMÈS
by VCLuxury on Jul.28, 2010, under Hermes Handbags
LUXURY French label Hermès is celebrating its iconic scarves by launching a fanzine, website and a series of events showing fans how to wear the brand’s signature piece.
Hot off the back of Burberry’s successful Art of the Trench project, Hermès has unveiled its J’aime mon carré (I love my scarf) campaign. The label has recruited British photographer Matt Irwin and stylist Francesca Burns to create the project which sees four women wearing their favourite scarves.
According to WWD, the brand will soon launch a standalone website – jaimemoncarre.com – which will offer instructions on how to wear and knot your Hermès scarf. The site will also feature information on special scarf related events.
