Luxury World

Founder: George Earl

 Founding Date: 1874

 Founding in: Swiss Jura valley

    Since its inception in 1874, Earl has always been committed to enhancing creativity, modification details and integration of watches and jewelry craft, etc., reflecting the style of high-end brands. Count especially good at research and development of rare, valuable and unique product, whether it is the creation of the world’s thinnest self-winding movement is still the most expensive watch, count are “always do better than required” for the purpose.

   The world-famous Swiss watchmaking industry, the quality is set to lead Universal, and the Earl be called masterpieces of art form, to emphasize the fancy design style and detailed craftsmanship to watchmaking technology dominating the table altar. Pool of 130 years of light, count the table of respect for this luxury watches, has a “jewelry timer” reputation, and even being hailed as “one of the world’s eight wonders”, and the Egyptian pyramids, the Great Wall of China, the ancient Hanging Gardens of Babylon and so on par. If the watch known as the cultural capital of Switzerland, it originated in the Swiss Piaget history, in the lead, and affect the entire watch, the possession of a very important position.

   People used to watch only know the purpose is to tell us any time, and now with the watch turned into clothing by the time a part of, people watch more attention to the shape and design, not only to “function” as the only requirement, while the “World the most expensive and most beautiful watches, “has been the count’s brand image. Count each table is only a work of art, a combination of intellectual, aesthetic, endurance and technical works of art, has a unique and elegant character. It relies on the achievement of consistently high quality watches in the history of a myth. Earl tells us that fashion must be of high quality, only the quality of the perfect will worth having. As the Earl of responsibility as president Yifu Shi said: “You count the table from the point of view of time is to enjoy a supreme treasure.

   Swiss watch maker from the original manufacturer of the progressive development of the movement to 1943, the count can be said of the birth of an impulse, more specifically, from a flash of inspiration, mixed with naive and entrepreneurship spirit and great faith and take risks.

   Hidden deep in the Swiss Jura valley with a small village, to find this place needs to have perseverance and enough patience. More than 100 years ago, George Earl in this small village in the creation of simple count watch factory. Later, the Government of Switzerland Switzerland, in recognition of the honor to bring the count, in particular, this village named earl, becoming one of the best known tourist attractions of Switzerland.

   George Earl of years ago was a farmer, he and a time when many Swiss farmers, as spring harvest, summer in the fields crafts, winter Zheju home care. When the winter in the village houses were covered with thick snow cover, in the warm light of firewood, they choose to engage in the manufacture of high precision mechanical movement to it through the long winter. George Earl of isolation with the outside world to be disturbed, in the moment can not be eased during the professional tab to maintain a high degree of focus, in line with immense patience, developed superb tabulation process, and quickly became the senior watch precision manufacturing technology experts .

   In 1874, George Earl set up to make room, his 14 children to organize themselves for other watch company watches movements, while creation and invention of his own talent, in turn used in the design and production of mechanical watch running device. In 1943, “Count” formally registered, since the production of precise and reliable products, it quickly became the industry’s leading manufacturers. In 1945, after World War II, the first only the engraved “Piaget” marks the formal introduction of the watch. The tabulation by the Earl of research in craftsman trying first 9-line operation of the ultra-thin device is still a mechanical watch series, the main design basis.

   Since inception, the count will join together to expertise, to build Creative design, aesthetics and technical requirements of equal emphasis on watch. Consistent idea of the spirit of excellence in the development of gradually formed a two-wire lines: watchmaking technology and jewelry design and try to be professional and innovative watchmaking technology and gorgeous jewelry design combine to create a unique design style count. In 1956, Earl introduced the first 9P ultra-thin mechanical movement, becoming a leader in ultra-book movement, which opened up a whole new area of creativity, achievements of the watch industry, a historical legend.

   Piaget has been known for ultra-thin movement, George Earl’s grandson – Warren too, is the world’s first ultra-thin movement of the main promoters of this innovative elements soon become a symbol count. Developed through the tireless efforts of this revolutionary design, quickly became synonymous with the count. After the popularity of ultra-thin watches available. Compared with the traditional movement, ultra-thin movement more compact, more lightweight, which is designed to improve the driving force watch count can make the surface to add a more elaborate decoration, as well as precious stones inlaid into the bright.

   Earl was first thought to bring luxury diamond jewelry decorated the table, and its diamond-studded jewelry watches process is indeed already reached the limit. As early as 1959, Earl had have “watchmaking and jewelry craft master” of the title. Introduced in 1960, the first Earl of jewelry watches. After the count in Geneva set up a new studio art further extended to the gold watches and precious stones inlaid handle in terms of both development of a unique jewelry watches due to become the “Swiss wonderful work.”

   Time of calculation and operation of the alternate representative of the seasonal nature of the law, touching off a new vision and hope. Master the pursuit of new jewelry design with a new creative concept, but an outstanding watch artisans are committed to overcoming all mechanical and calculated barriers in order to create the most sophisticated, reliable and slim timer. But both also need to comply with the law and harmony of the Code of Practice, the lack of law and harmony, the timer will lose its significance. Count table creation, all adhere to the principles of this creation, and each time only to count, like jewelry watches with unique, personal style so fully exposed.

“Always do better than required” not only Piaget founder’s motto, but also guidelines to advance the principles of all members of the studio. In this aim, the Piaget watch created a lot of classic series, they do not rustic table accompanied the count to become even more a symbol of the world, luxury watches, the perfect model of the world’s fashion tastes.

    R & D jewelry watches possess unique vision, so that the count can be set up in the watch industry will survive and leadership. Launched in 1960, Earl of 12P movements recorded in the “Guinness Book of World Records,” a book is only 2.3 millimeters thick, is the world’s thinnest self-winding movement. The 20th century, the late 60s, due to the tide changes, Piaget also appeared in a huge creative breakthrough. Bold colors and geometric shapes popular, so count constantly create new fashion. This time, Piaget began to dial the precious colored gemstones to do, and between tradition and fashion to achieve subtle balance.

   80 years since the 20th century, the count entered the era of the enjoyment of luxury. In 1981, it created the world’s most expensive a watch, a sensation. This watch production time up to two years, worth 3.5 million Swiss francs, from 154 grams platinum casting system, coupled with 396 diamonds, as well as a radiant blue super diamonds 3.85 karats. In 1987, the Earl of mechanical watches come out, once again a blow to the market. This table has a complex functionality, including moon phase, perpetual calendar, and even can be a device perspective. 1979 Earl’s “Polo (Polo)” series of watches come out and become a symbol of the upper crust.

   Adhere to the spirit of innovation is the foundation of Piaget. All things are new, all the styles are new, and even produced their own movements are often new, this is the count source of vitality. In order to prove its ongoing self-transcendence, outstanding ability to count especially good at research and development of rare, precious and unique works, whether it is the creation of the world’s thinnest self-winding movement, or the most expensive watch, the face of new challenges every time Earl is fully committed to demonstrate its manufacturing watches and jewelry of exquisite craft.

   Now, each count will be launched 56 models of up to one million U.S. dollars more than the price of the most unique jewelry table, it can be said to have laid a jewelry watch high standards. In the tradition of the many glorious history in recent years, a more sustained combination of Piaget’s unique expertise and a never-ending extraordinary creativity and celebrate the 130 anniversary of the the same time, a series of selection of Acura male table style, and the referred to as “black-tie (Black Tie)” series. “Black tie” the majority of history count for the improved and innovative classical and modern table models, each are rated as excellent and, not only do Li-count sheet plant Zoran superior design and highly personalized style, more of a celebrity wearing Piaget nobles who create extraordinary taste.

   Count models, including the classic antique table has the world’s thinnest 3.5 mm Tourbillon movement of the “Emperor Tourbillon Series”; to “ultra-thin watches,” the 2003 Masters Award for Geneva Watch, “Asia-day Peter slave XL” watch series, in 2002, snatched la Haute Horlogerie exhibition design awards, representing the classic design style and bold and harmonious integration of 1967 watch series and has a huge surface, a very masculine men breath “agreement XL” Watch series can be described as leisurely classic, filling the top watch brands charm.

With outstanding design talent, as well as exquisite watchmaking technology, lead the table count altar a century, to make the world watch industry distribution splendor.

    Each is only derived from the original count of the Swiss watch factory movement, are a symbol of the glory of supreme self-confidence count, without exception, in line with the top technical standards.

 Count each new watch, all have an indispensable element: From the shock features, product quality, the ideal strap tightness, to the stars shining stones inlaid into each of the complicated work, are indispensable. Over the years, Earl mission is to his family’s motto “Always do better than required” constant pursuit of technological breakthroughs for the “impossible” to give new definition.

   Adhere to the spirit of innovation is the foundation of Piaget; persist in using the precious metals and precious stones tab is Earl style of the table has always been. However, in 2001, chief launch of stainless steel as raw material, watch “countercurrent (Upstream)” series of watches, but it changed its previous position. It is an innovative buckle placed on the table case, the inspiration is from the 1968 Olympic high jump champion Di Kefu back more workers Lansbury beautiful posture, with the most intense sports fashion personality, but it has not lost count of the elegant table noble! it is definitely not the entry price of the product, otherwise, the count table just to the existing products can be manufactured of stainless steel, and not take the expensive cost of doing new development. This is a unique on earth work. It is excellent and the chain belt construction, all flawless. Although stainless steel, it uses the same process like jewelry. In addition, according to a survey, people outside Asia with a wrist watch for wearing gold chains have resisted. The same noble “countercurrent” series watch, just to meet this requirement. Moreover, because the number of self-produced movement restrictions, “countercurrent” series watch the number of copies produced is not much to retain its rarity.

    Fashion must first be a high quality. Piaget purpose is the pursuit of quality, perfection, from the inside out, every part of the table should be of high quality, rather than the number of first, so all products are low-volume production, so that it is more noble and rare images . This is the Earl of family beliefs, but the count is more emphasis on maintaining their own traditions, rather than follow fashion trends, to follow social trends change, but Earl insists on making it a leader in fashion trends.

   The coexistence of elegance and dignity has been a feature of the table count. In addition to the mechanical functioning of the leading original equipment, the Earl of mind is the design of the table by common people Yang, and all of its Case and Table bracelet are bound to use 18K gold or platinum casting, the surface design is colorful and distinctive , using expensive lapis lazuli, coral stone, pearl mother, Tiger’s Eye, made of agate and other carved surface decoration, the effect gorgeous eye-catching, stunning, making a count for each table have become unique in the world of art.

   The count advanced watch technology makes it so special, from its entire production process. It combines a number of watchmakers watches for each component and each focus and made of almost demanding, both in the modification, sculpture, circular grinding, polishing, or decoration, etc., are able to have a strong feeling that this total devotion to the selfless spirit’s long-standing tradition of watchmaking often new technology, and its people can never hold a candle to the great aesthetic sensitivity, coupled with cutting-edge technology applications, harmonious coexistence of the three to produce a wonderful feeling, to create a count watch the perfect personality. It has never deviated from the perfect combination of watchmaking and jewelry craft ideas, to count, the hidden internal and can be seen at the surface of equal importance, so count from the design, research and development to manufacturing and all other manufacturing processes are yourself. This high-quality figures is bound to attract all sectors of society, not only business tycoons, film and television celebrities, and even including President Reagan, Kennedy’s wife … … they are the love of Piaget. Not long ago, Italian Prime Minister has also ordered a 50 count special watch presented to heads of state.

   After 100 years, Earl has been enjoying a watch factory, “Tab Extreme,” the reputation and influence in the world in driving the trend of jewelry watches and cultural aspects, but also occupies a pivotal position. Today, the count tabulation technology, have continued the superb interpretation of the myth of a new, winning the world’s admiration.

1874: Georges Edouard Piaget is the founder of Earl of watchmaking studio. Located in the Swiss Jura mountains Earl studio dedication to the movement of manufacturing.

    1943: Earl of officially registered trademark, and began to promote its own production of high precision watch.

   1956: Earl introduced the first 9P ultra-thin mechanical movement, becoming a leader in ultra-thin movement.

   1959: Count in Geneva opened its first boutique.

   1960: Earl introduced 12P movement is recorded in the Guinness Book of World Records book, is only 2.3 millimeters thick, is the world’s thinnest self-winding movement.

   1960: Earl for the development of unique jewelry watches have become “Switzerland wonderful work.” After the count in Geneva set up a new studio, further extended to the goldsmith’s art dealing with watches and precious stones inlaid in two ways. R & D jewelry watches possess unique vision, so that count to establish standing in the watch industry does not shake leadership.

   1964: Count the world with amazement, a series of ten consecutive years in order to precious stones decorated the new style watch dial.

   1979: Piaget Polo Sport watch is launched, immediately well received by the then well-known movie star’s love.

   1980: Earl to create the world’s most expensive watch, value of 500 million Swiss francs.

   1990s: introduction of the first Earl of jewelry series of Possession.

   2001: Count in Geneva to open the new high-level watch manufacturer.

   2003: Earl to create the world’s thinnest tourbillon movement-600P Tourbillon movement.

   2004: Earl celebrates its 130 anniversary.